Certain moments in life change everything. The trajectory splinters, and there’s no turning back. I Prevail—Brian Burkheiser
[clean vocals], Eric Vanlerberghe [harsh vocals], Steve Menoian [guitar], Dylan Bowman [rhythm guitar] –explore this phenomenon
with their full-length debut, Lifelines [Fearless Records].
“When we started diving into the record, we all sat down and thought, ‘Wow, everything has changed in the last year,’” explains
Brian. “Everyone encounters those moments that really define where the rest of their lives are headed. We’ve all grown from
everything that’s happened. When we sat down and got to work, we really wanted to share our journey through these songs.”
“Lifelines are a great visual for certain points in your life,” adds Brian. It’s a line you can’t go backward from or ignore.
For us, the path split from the moment we all created I Prevail.
I Prevail are no strangers to this experience. After the release of the quartet’s 2014 EP, Heart vs. Mind, nothing would ever
be the same. The EP moved over 100,000 copies as the Detroit band toured with the likes of Hollywood Undead and Pierce the
Veil. Meanwhile, the group’s cover of Taylor Swift’s “Blank Space” sold 500,000 plus singles, went Top 20 on Active Rock Radio,
generated over 50 million views on YouTube and 30 million-plus Spotify streams (earning them a gold plaque for their walls).
The band was nominated for “Breakthrough Band” at the 2016 Alternative Press Music Awards and garnered features from Billboard,
Detroit Free Press, Alternative Press, Rock Sound, AXS, Loudwire, and many more. Everything aligned and had set the stage
perfectly their debut full-length, Lifelines.
In early 2016, the boys retreated to Wall of Sound Studios in the small and secluded town of Riley, Michigan to work with
trusted producers B.J. Perry and John Pregler. With nearly two years on the road under their belt, the group fully cemented
their style, merging entrancing hooks and a powerful music breakdown. Lifelines debuted October 21st, 2016 and has sold almost
200,000 copies worldwide.
“On the EP, we were all getting to know each other’s style,” Brian goes on. “We spent a year working on it without ever launching
publicly. We wanted to make the best impression possible. Then when we put it out, we spent the next year-and-a-half doing
everything we could to promote it. Writing Lifelines was such a different experience. We had so much more time to grow together
and really had a clear vision for the sound we wanted to create on the album.”
The first single “Scars” erupts from a propulsive riff into an unshakable anthem teetering between a hypnotic harmony and
a hard-hitting groove. It’s immediately infectious.
“Being away from family members and going through relationships that have died off, sometimes made me feel anxiety and depression,”
admits Brian. “Sometimes, you have to look in the mirror. We wanted to create a song that was personal to us, but still relatable.
That’s how we got the concept of ‘Scars.’”
Elsewhere on the album “Stuck in Your Head” sees a magnetic vocal in tandem with a bombastic drumbeat and hyper-charged guitars
making the song live up to its name.
“Basically, we’re comparing a relationship to a broken record,” continues the singer. “It’s dedicated to a certain ex of mine,
and I can say a couple of the others guys dedicated it to their former relationships too. Things are really good for a while.
All of a sudden, the record starts wearing, and things get rocky. In my case, I always felt like the bad guy. So, the song’s
a final send-off saying, ‘Thanks for the memories, but I’m glad you’re out of my life. Here’s a song for you to go out to.’”
Ultimately, Lifelines sees I Prevail take another big creative step. “We wanted to create something that can showcase every
emotion,” Brian leaves off. “It’s anything you’re feeling or looking for.”
“LIFELINES are the fine lines between order and chaos and the time we spend between them.
Lifelines debuted at #1 on the Alternative Albums, Hard Music Albums, and Rock Albums charts, #9 Top Album, and #15 on the
Billboard Top 200. Alternative Press named Lifelines one of the Best Debut albums of 2016, nominating them for Breakthrough
Artists in the 2016 Alternative Press Music Awards. The band’s singles “Stuck in Your Head,” “Scars,” and “Alone” have all
reached #1 on SiriusXM Octane Radio charts.